Digital Marketing Training
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About Digital Marketing Training
Digital marketing is an umbrella for an online system. Digital marketing refers to advertising which is delivered through the digital channel. Few digital marketing is like websites, social media, emails and mobile apps. The product is being marketed through digital technology. This Digital marketing training course will help how to use the Facebook, Twitter, LinkedIn, etc for online advertisement. In simple term, the digital marketing means the promotion of the products or brands via some electronic media.
Digital Marketing Training Course Objectives
What are the Course Objectives?
- Complete knowledge of Digital marketing.
- Get knowledge of tools and technologies related to Digital marketing.
- Learn how to use branding and sales.
- Reporting and tracking Matrices.
- Work on designing tool and Customer online experience.
- Learn managing social media like Facebook, Twitter, LinkedIn, etc.
Who should go for this Course?
- Any IT experienced Professional who are interested to build their career in digital advertising and marketing.
- Any B.E/ B.Tech/ BSC/ M.C.A/ M.Sc Computers/ M.Tech/ BCA/ BCom College Students in any stream.
- Fresh Graduates.
Pre-requisites:
- Marketing
- Basic Computer Skills
- Knowledge of Internet Browsing
COURSE SYLLABUS
Search Engine Optimization (SEO)
- - Introduction to SEO - Types of Search Engines
ON-Page Optimization
- - Introduction - How to do ON-Page Optimization - Objectives - Relevancy and Popularity - Meta Title Tags and META Descriptions - URL Optimization - Image Optimization - Video Optimization - Server Optimization - Keyword Usage - Sitemaps - On-Page Don’ts - Text-to-HTML Ratio
OFF-Page Optimization
- - Introduction - How to do OFF-Page Optimization - Objectives - Signals of Popularity - Principles of Link Building - Link–Worthy Content - Off–site Engagement - Offline Relationships - Types of Links - Rel= ”nofollow” - Link Building Don’ts
Duplicate Content
- - Introduction - What’s In It For Me - Objectives - What Is Duplicate Content - Common Instances - Fixing Duplicate Content
Keyword Research and Competitive Analysis
- - Introduction - What’s In It For Me - Objectives - User Intent - Not Provided - Performing Keyword Research - Two Types of Queries - Short Tail: Pros and Cons - Long Tail: Pros and Cons - Competitive Analysis Overview - Factors to Analyze - B2B vs B2C
Design and Architecture
- Introduction - What’s In It For Me - Objectives - Design Best Practices - Designing for Search Engines - Importance of Design
Social Media
- Introduction to Social Media - Making the Message Stick and Spread - Social Media Channels - Engaging With Influencers - Listening and Reputation Management - Social Media Measurement - Integrating Social Media with Other Disciplines
Content Marketing
- Introduction to Content Marketing - Content Marketing Strategy - Overseeing a Content Marketing Program - Content Marketing Tactics - Social Media Platforms - Measurement and Budget
Email Marketing
- Introduction to Email Marketing - Spam - List building and List Management - Elements of an Email - The Process of Measuring Email - Marketing Automation - Integrating Email with other disciplines
Introduction to Mobile Marketing
- Mobile Products and Services - Incentives and Loyalty Programs - Location Opportunities - Mobile Advertising - Communicating with Mobile Audiences - Rules and Regulations - Mobile Measurement - Integrating Mobile and Other Disciplines
Search Engine Marketing (SEM)/Pay Per Click (PPC)
- Introduction to PPC - Account Hierarchy - The Buying Funnel - The PPC Auction - PPC Targeting Options - Introducing Keywords - Creating Compelling Ads - Measuring Goals and Bidding Options - PPC Account Audit - Integrating PPC with Other Disciplines
Google Adwords
- Introduction to AdWords - Account Structure - Keywords & Match Types - Creating Text & Search Ads - Ad Extensions - Display Ads - Display Targeting - Campaign Types & Settings - Advertising Metrics - Bidding & Bid Modifiers - Quality Score - AdWords Reports - AdWords Tools - Optimizing Your Account
Facebook Marketing
- Understanding Facebook - Facebook Presence and The News Feed Alogorithm - Visual and Video Content on Facebook - Facebook Messenger - Facebook Advertising
YouTube Marketing
- YouTube and Video Marketing - Establishing a Video Marketing Strategy - Gaining Exposure and Measuring Impact - Leveraging Mobile Video - Promoting and Measuring Mobile Video
Twitter Marketing
- Understanding Twitter - Using Twitter as a Marketer - Customer Service and Engagement Via Twitter - Marketing on Twitter - Understanding Twitter Advertising - Twitter Ad Options
Google Analytics
- Advanced Table Filtering - Analytics Intelligence - Mobile Application Tracking - Multiple Goals and Goal Types - Tracking Unique Visitors - Custom Data Alerts - Identify the Known Unknowns & Leverage Custom Alerts - UTM Tracking Parameters Part 1: Tracking Parameter Concepts - UTM Tracking Parameters Part 2: Tracking Parameter Examples - Universal Analytics - Enhanced Ecommerce
Training Features
Instructor-Led Training Sessions
We believe to provide our students the Best interactive experience as part of their learning
Flexible Schedule
Do not hesitate to ask… because we will work according to your calendar
Industry Specific Scenarios
Students are provided with all the Real-Time and Relevant Scenarios
Expert Trainers
We Constantly evaluate our trainers and only the “Best” Provides the Training
e-Learning Sessions
Online training sessions are held Live and we provide students with the Training Videos
Support
No Problem@ all…!!! Your Question will be answered by Us as soon as possible